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Logos
I love doing logos! While the details have changed over the years, one thing is the same, a Logo (good or bad) represents who you are in the marketplace. In the simplest terms, there are two types of logos that are currently working well in today's market: 'Iconic' Logos and 'Text-Style' Logos. If you have an idea for your own logo, contact me and I will create a FREE sample for you.
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General Business Products
Letterhead, Business Cards, Envelopes, Pens, Key chains, or a host of other promotional products are available... and because I allow you to express your ideas and dreams, I am able to deliver what you are looking for in a wide variety of business products. Basically if you think of it, it can be created. |
Signs, Banners, Large-Format Promotional Items
Think of it... and it can be done! I can create the perfect solution to your large-format promotional needs by providing the graphics with a value added bonus of a higher level of personal care, acting as your private creative liason with the sign manufacturing company. I can ensure a smooth process from idea to delivery. Let's talk about your idea's!
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Here Are Some Tips On The Do's And Don'ts In A Great Design:
First and foremost, to create a great graphic design, you must know the basic design
rules. They are a 'must know' if you want to give your graphics' any chance at being successful in the marketplace.
1)
Do not use every font you own in one document.
If you're a designer, it almost goes without saying that you own
fonts. Lots of fonts. Maybe even thousands of fonts. When you start
using many of those fonts in one document, the message gets lost
in the jumble of fonts. That doesn't mean that you have to stick
to the tried and true two fonts rule (one for headings and one for
text), just make sure there's a reason why you're using the fonts
you choose.
2) Serif type is easier to read than sans serif.
The theory goes that serif type is easier to read because the serifs
(the font's feet) draw your eye from character to character. Therefore,
sans serif type is best left to headings and short amounts of text.
The truth is that almost any font can be made readable with the
correct design. If you choose sans serif for body text, remember
that most sans serif types need more leading than serif type. Sans
serif can give your documents a very modern look, and is often used
as body text in Europe.
3) Generally, do not put two spaces after a period.
In the days of typewriters and mono spaced fonts, two spaces after
a period were used to indicate the end of a sentence. Today we are
blessed with fonts that have characters of different widths, and
there is no longer any need to place two spaces after a period.
That said, sometimes a design calls for extra space.
4) Do not use all capital letters.
People read by the shapes of words, not letter by letter. When
was the last time you sounded out D-O-G while reading? Ascenders
and descenders are what makes it easy to quickly identify the shape
of a word. When you use all capitals, you have no ascenders or descenders.
The shape of almost every word becomes a rectangle, and it's harder
to read. That doesn't mean you can't ever use all capitals. Short
phrases or headings can work well in all caps. Sans serif tends
to work better in all caps than serif type; the serifs can actually
detract from the readability of the text when set in all caps.
Get a quote while you are here and see why I take so much pride in what I do.
1)
Don't box me in.
Boxes and rules can often be the mark of a beginning designer. You
look at your page. Boring, you think. It needs a little something
. . . aha! I've got this box I can throw around the type or a rule
I can place between the columns. Before you know it, you've used
every type of box and rule your software has. Boxes and rules can
be a good way to show off important information. Just make sure
everything isn't in a box, or nothing will stand out from the crowd.
2) Do not divide the page into halves.
You want your documents to be visually exciting, and one of the
best ways to do that is to divide the page into thirds, and then
place the most important objects (headings, photos, visuals) in
the top or bottom third.
3) Do not center large amounts of text.
This is probably one of my biggest pet peeves. When you read,
you rapidly scan one line, then your eye has to go from the right
side of the page back to the left side of the page. When text is
centered, it can be harder to find where the text begins again on
the left side of the page, and actually all too easy to skip down
lines of text. Just say no to large amounts of centered text, and
save it for headings that don't run more than several lines deep.
Get a quote while you are here and see why I take so much pride in what I do.
1) Use contrasting colours for readability.
Dark text on a light background is easy to read. It goes without
saying that dark text on a dark background, or light text on a light
background, is difficult to read. You need to make sure that there's
enough contrast between your text and background for the text to
be readable. Light text on a dark background is also easy to read,
but it should be used sparingly. It's more tiring to the eyes to
read large amounts of text on a dark background.
2) Use colour sparingly.
You choose to design in more than one colour for one reason: for
impact. If colour is thrown around everywhere, it loses its impact.
Make sure that you use colour for maximum impact: for headings, or
even the most important words in headings.
3) Do not use complementary colors.
Complementary colours are colours that are opposite each other
on the colour wheel, such as blue and orange. When these two colours
are used side by side, the eye has trouble focusing on both at the
same time, and the colours may actually seem to vibrate.
4) Do not use colour screened more than 40% with text.
You see 'them' everywhere it seems: sidebars that consist of
text on a box of colour that is screened. However, if the screen
is too dark, it's impossible to read the text. Anything darker than
40% tends to be too dark to read text against, but this can vary
somewhat depending on how dark the colour is. You can screen green
darker than blue, for instance. Your best bet is to get a Pantone
book of tints. This shows screens of the same colour from 10 to 90%,
with both text and reversed text on the screens, so you can tell
at a glance what will or will not be readable.
Get a quote while you are here and see why I take so much pride in what I do.
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